Client Background
Craftline had referral strength but weak local search presence and no paid retargeting support.
Case Study
Craftline Interiors
Local Service Business
This interior design studio needed strong local visibility and better quality inquiries from nearby prospects.
2.7x local inquiries and top-3 map pack visibility for target keywords.
Challenges
- Low local keyword rankings
- Inconsistent lead flow across months
- No review acquisition process
Strategy
- Optimized service-area pages and structured local schema
- Built GBP posting and review-generation workflow
- Launched retargeting campaigns on Meta for engaged users
Results
- Local inquiries increased by 170%
- Top-3 map pack presence on 11 core terms
- Cost per lead dropped by 27%
Project Gallery
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