Client Background
FinEdge served enterprise clients but had minimal digital inbound and relied heavily on referrals.
Case Study
FinEdge Advisory
B2B Financial Consulting
Mayank Digital Labs built a demand-generation engine combining thought leadership, SEO intent capture, and lead nurture.
181% increase in MQLs from organic + LinkedIn in 5 months.
Challenges
- Low LinkedIn engagement from target decision-makers
- Poor discoverability for service-specific searches
- Lack of conversion journey for downloaded content
Strategy
- Created founder-led LinkedIn content framework
- Built SEO landing pages around pain-point keywords
- Deployed gated resource funnel with email nurturing
Results
- MQLs increased by 181%
- LinkedIn profile views up 240%
- Lead-to-meeting rate improved to 19%
Project Gallery
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