Client Background
The edtech brand wanted to improve lead volume for competitive certification programs.
Case Study
SparkLearn
EdTech
A blended growth stack helped SparkLearn improve discovery and convert interest into counseling calls.
Admissions lead volume increased by 205% with stable CPL.
Challenges
- Low-quality ad traffic
- Outdated site messaging
- Limited organic visibility for program pages
Strategy
- Rebuilt program landing pages with conversion-first UX
- Launched high-intent search campaigns with audience layering
- Implemented SEO content around career outcomes and course comparisons
Results
- Lead volume increased by 205%
- CPL remained within target benchmark
- Organic inquiries contributed 34% of total leads
Project Gallery
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