Client Background
Zen Estates sells premium residential projects in Bengaluru and struggled with low-quality inquiries from broad ad targeting.
Case Study
Zen Estates
Real Estate
Mayank Digital Labs rebuilt Zen Estates' digital funnel with intent-driven landing pages and tightly segmented ad campaigns.
3.2x qualified leads in 90 days with 34% lower CPL.
Challenges
- High ad spend with inconsistent lead quality
- Slow and cluttered website experience
- No conversion tracking discipline
Strategy
- Designed geo-targeted landing pages with clear project-specific CTAs
- Implemented Google Ads search and remarketing with negative keyword controls
- Set up GA4 + conversion tracking dashboard for weekly optimization
Results
- Qualified lead volume up 220% in 4 months
- Cost per qualified lead reduced by 34%
- Landing page conversion rate improved from 2.8% to 6.7%
Project Gallery
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